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UNO Productions has been positioned to be a program content Development & Production company for TV, radio, the Internet and other new delivery systems, as well as a branding and marketing company for top corporations targeting Latinos in the Latin and general market.
One of our goals is to develop Latin-themed television properties that can be built into powerful 24/365 brands that extend beyond the TV airdate with powerful national retail promotions, local market events, and a loyal community of fans who interact on a daily basis through the Internet and via the cell phone. Some of these properties may also include a network radio and/or magazine component.
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A perfect example is El Premio de la Gente. Not only is this a great TV show but it also is an integrated marketing platform with a national voting campaign. This makes it perfect for brands looking to drive customers into retail with brand offers. Further, EPG has created a portal for fans to vote and find information about their favorite music stars at www.votaelpremio.com. The website is growing into a media of its own with over 15MM hits during our promotion period.
With our connections to the music industry, another goal is to build a library of exclusive interviews with the biggest celebrities in the Latin world. This library can be used to create a series of personal profiles, or support thematic TV shows to be created in the future, or to be featured on the web or on cell phones.